Brand & Graphic Designer

Hi, I’m Alexa Zorkin, a brand & graphic designer creating visual identities, marketing materials and packaging. AI is a key part of my creative process. I take projects from initial ideas to final digital and print assets.

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Selected work across formats

Brand identity, marketing design and print — from concept to production.

LANÓRDICA Jewelry brand identity & visual system

Brand Identity
Art Direction
Guidelines

GRANALIX DIGITAL Campaign design for Israeli and global markets

Marketing Design
Digital Ads
Figma System

BeautySpot SPA — salon identity, signage and print

BEAUTYSPOT SPA Brand system across space, print and digital

Brand Identity
Marketing Design
Print

LANÓRDICA — VIP Avenue magazine advertising spread

LANÓRDICA — VIP AVENUE Luxury jewelry campaign created for VIP Avenue magazine

Marketing Design
Editorial
Print

GRANALIX LABEL Serum label developed from concept to production

Packaging
Print
Prepress

We Are 120 — campaign concept and visual identity

WE ARE 120 Visual identity for a civic awareness initiative

Brand Identity
Campaign
Digital

BOOK DESIGN Editorial system connecting different historical sources

Editorial
Print
Art Direction

I’m proactive and quick to learn, with a hands-on approach shaped by working directly with clients. When a project starts without a formal brief, I take the initiative: clarify the client’s needs, define goals and deliverables together, develop concepts and carry the work through to delivery.

I bring experience in product photography and video production, alongside basic editing and motion graphics skills.

I’m actively expanding my use of AI for ideation, image creation and visual refinement, integrating it into my design process. I’m looking to join a team where I can contribute, learn from others and explore how AI can support thoughtful, effective design.

what I bring

Brand identity & guidelines Packaging & label design Digital advertising & email visuals Print production & prepress Multilingual design & Hebrew RTL Independent project delivery

tools

Design: Illustrator, Photoshop, InDesign, Figma Web: Tilda, AI-assisted website creation & deployment with Netlify AI: Firefly, Claude, ChatGPT, Gemini Photo: Lightroom, Photoshop Video: After Effects, Premiere Pro, CapCut